IDENTIDADES TRANSFORMADA POR
Wendy Th
CASOS DE ÉXITO
CASE: EXPRESS & CARE (2017-2018)
A hair salon for middle upper class consumers in Santo Domingo, made a change in their logo that was not connecting with the target, This new Identity was designed on March 2017 under a storytelling/personal brand service. This business moved from a dysfunctional visual identity to a classy-clean imagen.
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AFTER
CASE: Hipermercados Olé (2014)
A transformation of the visual identity that for more than 5 year this chain of hypermarkets has associated its visual identity with explosives due tu its name in spanish “MARZO EXPLOSIVO“ (explosive march). When I took the creative direction of this brand, I completely changed the theme to a happy and colorful visual style. You can click on the image and see how this visual concept was applied to video !enjoy!
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CASE: CANELA BISTRO (2016)
Every year this chain of hypermarkets celebrates a full months of special prices by the name of “Explosive March“. This campaign for many years was visually associated with explosives, booms and exploiting objects, which once I took the creative direction, I completely changed the theme. You can click on the image and see how this visual concept was applied to video !Take a look!
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BEFORE
CASE: MICHELLE CAMPILLO (2015)
A customer service expert, and leadership coach, who owns a business culture transformation company became a public figure in the Dominican Republic as she promoted her business, she realized her logo back them wasn't representing her growth. To help her express her new personal brand status I opted for a classic-heraldic inspired design that can be passed to future generation and could last forever.
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CASE: Wendy Th (2014)
Just as any other business, there comes a day you realized you've grown, and your logo or corporate image might not represent you professionally. A personal dramatic change on someone who owns a personal brand can be translated in to a brand new identity. In this case, my brand moved away from the fun minimalistic human figure to a stronger and more formal logo.
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CASE: JUDITH CURY (2012-2013)
Este cliente estaba recibiendo demasiadas opciones de una agencia de diseño gráfico externa. Al aplicar el concepto de neurociencia a esta imagen de marca personal, también su firma manuscrita y convertida en un logotipo. Para concebir este logo utilicé una técnica creada por mi.
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